The company wouldn’t disclose financial information, but it is a lean business-Weinberg says it employs just 35 people-with a large amount of traffic and plenty of potential to grow. This helps Google target ads more effectively but doesn’t deliver the best results for each individual search, a point Weinberg was keen to stress.ĭuckDuckGo is coming up to seven-years-old and is in pretty good shape in terms of traffic. If, for example, you’ve searched for “The Telegraph” or “Fox News” in the past then the kind of results you receive in the future will be dictated by this rather than being a genuine page of results for the topic. When I spoke to Weinberg before, he talked a lot about “filter bubbles,” another area that he fundamentally disagrees with Google on. “f most people knew you could get great search and great privacy at the same time, a significant percentage would make the switch.” The partnerships with other companies have aided this name recognition and are helping DuckDuckGo spread the message to more people, many of whom likely had no idea that the reason web ads followed them around is because they are being tracked. One of Weinberg’s main concerns about DuckDuckGo is that “most people have not heard of us,” so they simply stick with Google. “Among the big companies, Apple Mozilla are leading the charge on privacy and making it a priority for their users. “We're thrilled to be part of Safari Firefox,” Weinberg says. “We’re in great shape,” he said.ĭuckDuckGo has seen its fortunes boosted by partnerships with Apple and Mozilla, two companies that have had tricky relations with Google and care about the privacy of users. Since the NSA revelations, direct searches on DuckDuckGo have increased 600% and Weinberg says that the company is on track to do 3 billion searches this year. It often indicates a user profile.Ī Pew Research poll that Weinberg showed us says that “40% think that their search engine provider shouldn’t retain information about their activity,” a number that was likely closer to zero just a few years ago. Account icon An icon in the shape of a person's head and shoulders.
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